This type of email communication displays the execution of client campaigns and is intended for use by the Client Partnership and Marketing teams. These examples showcase several of the clients who’ve teamed with NBCUniversal’s vast properties. After a rigorous problem validation process, these styles became the new standard for campaign recaps.
Role:
Lead Designer and Strategist
Project Type:
Informational email campaign, promotional email campaign,
transactional emails, Rich HTML design
Tools Used:
Some of the key challenges include designing emails that stand out in crowded inboxes with compelling copy, ensuring the designs land in users’ inboxes effectively, creating messaging that aligns with marketing goals even without previous campaign data, and planning campaigns that are scalable, measurable, and integrated with larger marketing strategies.
In conducting in-depth research for each project, I developed audience personas, outlined communication goals, and guided the creation of modular, visually rich HTML email templates that maintained brand consistency and strong visual hierarchy. My strategy involved designing clear, actionable calls to action based on marketing principles and design standards (i.e., branding guidelines, launch sequence, etc.). In some instances, I developed content roadmaps outlining thematic email flows, including promotional blasts, transactional communications, newsletters, and nurturing sequences. It improved the reporting process. I provided teams with detailed documentation and annotated prototypes explaining expected customer journeys, key touchpoints, and metrics.
While specific campaign metrics were not initially available, the focus on strategic design combined with planned segmentation and messaging sequences set the campaigns up for measurable impact. The project improved Beckwith Creative’s ability to communicate brand stories effectively through email, demonstrating how design and marketing strategy work together to create lasting, measurable connections with audiences. Lessons learned included the importance of detailed campaign planning and storytelling as a foundation for data-driven optimization.
Combining exceptional email design with results-oriented marketing is crucial for creating measurable communication. Strategic integration ensures that each campaign not only grabs attention with compelling visuals but also encourages key actions and delivers measurable results. By aligning creative design principles with data-driven marketing strategies, brands turn email into a powerful tool for authentic connection and business growth.
