Developing a marketplace of cannabis isn't simple

honeycomb software

In 2015, I was hired to hone and design Poppy’s software visual identity, create a branding system, and conference materials for newly launched Honeycomb software. As we identified the needs of the company – the focus turned to redesigning logo’s and developing a visual identity.

The process begins with exploration. We have candid discussion what’s working, pain points, lacking, and direction. Next we map and develop timelines along with milestones to ensure accuracy of work. During what is called first impact, we present concepts for review, take notes of any changes, and then provide revisions. The transition is just handing over files, schedule any necessary vendors, and stay in touch for 15-30 days.

Brand Strategy

Logo Design

Visual Identity

Design System

The ask

Build a guideline and visual strategy aligning with marketing matrix.

During exploration process it was acknowledged the company needed a visual strategy as well as a design system that would follow as company grew. Once project was scoped we executed developments of the conference materials along with developing a social schedule and a marketing strategy.

Visual Identity

130lb weight, 16pt thickness Conference 2.0″ x 3.5″ Card

Product sticker durable vinyl with a glossy finish 1.5″

Marketing

Digital Ads

Leading up to the cannabis conference in Vegas, we designed ads and developed a social strategy focused on large lead time and day of the event. Used by the sales team to schedule demo’s and introduce the marketplace.