INSP Media

Motion Branding

Helping INSP redefine their family-friendly experience. Was asked to reimagine and provide their fanbase with a closer connection with the new direction for the network. Using the existing on-air design as a springboard, we developed branded toolkits for each spot. We designed the kit to express INSP is a focal point for fans to connect with the family-friendly content that matters most. A destination where the best shows are celebrated and enjoyed. 

Branding Strategy

Logo Design

Visual Guidelines

On-Air Package

The ask

Inspired by the need to capture and textualizes what makes INSP, we explored a raw and layered design system. Being bold we solidified the aesthetic with rough nuance of grit and shadow developing an architectural system. 

Punchbowl BRanding

:10 and :30 sec spots

Mountain Men

Selleck weekend event

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