Helping INSP redefine their family-friendly experience. Was asked to reimagine and provide their fanbase with a closer connection with the new direction for the network. Using the existing on-air design as a springboard, we developed branded toolkits for each spot. We designed the kit to express INSP is a focal point for fans to connect with the family-friendly content that matters most. A destination where the best shows are celebrated and enjoyed.
Inspired by the need to capture and textualizes what makes INSP, we explored a raw and layered design system. Being bold we solidified the aesthetic with rough nuance of grit and shadow developing an architectural system.
:10 and :30 sec spots