Hi!

I’m Jamie Beckwith — a user-centric, product-focused creative professional specializing in branding, UX/UI, and visual design. I help startups and established teams elevate their visual standards, create strategic design systems, and deliver experiences that engage users and drive measurable results.

I’m fueled by the pursuit of clarity and balance—making things not just work, but feel right. I’m a design strategist with a curious mind and a collaborative spirit.

  • 15+ years of experience across agency, in-house, and freelance roles

  • Expertise in User-Centric Design, Brand Development, UI/UX Design, and Marketing Strategy

  • Trusted by startups, SMBs, and enterprise organizations to deliver cohesive, results-driven design systems

  • Proven success: 12% increase in engagement + 7–12% boost in conversions at Wolfe LLC

My journey

I’ve built my career at the intersection of design strategy and business impact. Starting in agency and media settings, I honed my craft by producing award-recognized branding and motion work for networks and national campaigns.

Later, I transitioned into in-house roles at tech companies and startups where I applied design thinking and user research to shape digital products. As a freelancer through Beckwith Creative, I’ve partnered with early-stage companies across fintech, real estate, and consumer goods—helping them define their brand identities and bring products to market with clarity and consistency.

What ties all of this together is my belief that great design solves problems: it connects business needs with user needs, turning complex ideas into experiences that feel effortless and impactful.

Core Competency:

User-Centric Design · Illustration & Visual Design · Marketing Strategy · Brand Development · User Interface (UI) Design · User Experience (UX) Design · Project Management · Cross-functional Collaboration

Technical Skills:

  • User Research & Testing: Full Story, Google Analytics, GA4, VWO

  • Visual Design: Adobe CC, Affinity Design, Canva, Figma, Google Slides, MS PowerPoint, Webflow, WordPress

  • AI Tools: ChatGPT, CoPilot, Claude, Perplexity

  • Project Management: Agile, Asana, Jira, Monday, Trello

How I work

Illustration used as icon representing one of four key principles to how the agency functions in the design process. Explore is the image.

Discover

Align on vision, audience, objectives, and KPIs

Illustration used as icon representing one of four key principles to how the agency functions in the design process. Scope is the image.

Define

Deliver strategy roadmap: milestones, deliverables, costs

Illustration used as icon representing one of four key principles to how the agency functions in the design process. Develop is the image.

Design & Iterate

Share visual concepts, moodboards, wireframes—refined via feedback

Illustration used as icon representing one of four key principles to how the agency functions in the design process. Final Delivery is the image.

Deliver & Launch

Provide polished assets and documentation for seamless implementation

Expertise:

  • Wolfe LLC (Product Designer) — Revamped flagship product UI, increasing engagement by 12% and boosting monthly conversions 7–14%.
  • Next Glass (Senior Graphic Designer) — Directed design strategies across six portfolios, aligning brand visuals with corporate growth initiatives.
  • Beckwith Creative (Freelance Designer) — Building visual systems for fintech and consumer startups, guiding brands from early-stage concepts to go-to-market strategies.
  • NBCUniversal (Graphic Designer) — Applied UX/UI principles to network marketing campaigns and digital design, raising creative standards across properties.

Recognition & Awards:

  • Finalist, 2018 Promax Award
  • Nominee, 2019 Promax Award
  • Winner, 2012 ASLA NY Chapter Honor Award for the King Abdullah Financial Center project
“…Jamie was a designing powerhouse for our lean team at Next Glass and tackled a lot of different projects thrown his way with precision. From establishing refreshed brand guidelines and lead gen. focused digital ads to direct mail and video...”
a man in a blue shirt
John KirkpatrickVP Digital Marketing
“…Jamie has excelled with unique client creative requests, from quick-turn digital banner creations to skilled creative art direction..”
Victoria Ruff
Victoria RuffSenior OTT Partner Manager
"...Jamie consistently brought a thoughtful and strategic approach to design with a deep understanding of user experience. His knowledge of product development, marketing, and branding enables him to bring a holistic perspective to every project and greatly contributed to the success of our products..."
Monique G. Frecker
Monique G. FreckerCreative Lead | User Experience | Senior Designer

Let’s get started

Whether you’re a startup preparing to launch, an SMB refining your identity, or a hiring manager looking for versatile design leadership, I’d love to hear about your challenges and help bring your vision to life.